Group Projects
BUSN 1101 - Introduction to Business
As a team, we developed an idea for an all in one subscription box with pet food, toys, and treats named Pet Basket. To demonstrate our viability in the market, we created a detailed business plan outlining our company's goals and financials. We also created a more concise slideshow to present to a guest Venture Capitalist.
Click here to view the accompanying presentation
INTB 1203 - International Business
In groups, we chose an American company, Tiffany & Co., and decided to implement a retail store in a whole new country, Norway. We were then tasked to create an analysis report on the implications of the new market entry using what we learned about international business practices.
Click here to view the accompanying presentation
MKTG 2201 - Introduction to Marketing
Throughout the semester, my group and I partcipated in a bike simulation with our company, SteadFast Bikes. We were tasked with writing a report on the decisions and outcomes we made in quarters 1-3 and our plans for the future quarters.
Click here to view the accompanying presentation
JRNL 3610 - Digital Storytelling and Social Media
My team created a podcast series with a goal to empower Black & LatinX Businesses in the Greater Boston area. The series features two guests that share their inspiring stories on how they navigated the entrepreneurial ecosystem to follow their dreams and make an impact in the world.
Click here to view the live website
MKTG 4508 - Digital Marketing
Our group chose Kool-Aid as a company that needed to revamp its digital marketing strategy. We conducted a digital audit of all their online marketing channels to see what is going well and what can be improved. Lastly, we determined 3 primary digital marketing tactics that the company could implement for Q1 of 2023.
Click here to view the accompanying presentation
MKTG 3401 - Marketing Research
Working with the Campus Concierge team, our group focused on helping this company appeal to the LGBTQIA+ community. We conducted our own research using Qualtrics Survey.
Click here to view the full research presentation
MKTG 3301 - Marketing Management
Founded by Michelle Cauldron, Addition Beauty is the first makeup line formulated with quality ingredients that support fertility, pregnancy and postpartum. Our team worked with the founder who recently received funding to create a strategic marketing plan to implement in Q1 of 2022.
Individual Projects
JRNL 3610 - Audio Interview
During my senior year, I took a Digital Storytelling and Social Media class where I experimented with Adobe Creative Suite apps such as Premiere Pro and Audition. This audio interview features a friend describing her dream vacation!
Click here to listen
JRNL 3610 - Video Interview
This was my first time working with Adobe Premiere Pro for my JRNL 3610 class. All video is filmed by me on my iPhone 13 Pro. This video interview features a friend describing her first visit to Boston, MA!
Click here to watch